November 2, 2022
2019 Pew Study Reveals Top Twitter Demographics

New 2019 Pew Study Reveals Top Twitter Demographics

A new study by the Pew Research Center reveals the top Twitter user demographics, sampling nearly three-thousand adults on the platform…

A recent Pew report finds Twitter users are younger, more formally educated, earn higher incomes, and identify as Democrats compared to the general public.

New 2019 Pew Study Reveals Top Twitter Demographics

The study included 2,791 U.S. adult Twitter users. The median age of those sampled was 40 years old, compared to the national median age of adults, which is 47. 

Of the participants, 42 percent hold a bachelor’s degree, compared to 31 percent of members of the general public. About 41 percent earn over $75,000 per year, while 32 percent of the general public match that figure.

Unsurprisingly, the majority of tweets come from a minority share of users. Just 10 percent of users are responsible for 80 percent of tweets created by adults in the United States.

The median Twitter user posts only two times per month. Conversely, the most active users post 138 tweets during the same time frame.

Additionally, the most active users are more likely to be women and tweet more often about politics.

Twitter just posted an increased revenue in the first quarter of this year.

It grew to 330 million monthly users, up from 321 million the previous quarter. However, this number is still less than it peak figure of 336 million for the same quarter in 2018. Twitter posted a revenue of $787 million, which beat estimates of $776.1 million.