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October 28, 2020
AdWords seller rating review minimum requirement

New AdWords Seller Rating Review Minimum Requirement Rumored

A new Google AdWords seller rating review minimum requirement is now rumored to soon apply, raising the minimum from 30 to 150 over 12-months…


AdWords seller rating review minimum requirement exampleAlthough not official, a number of digital marketing agencies are reporting a change in the Google AdWords minimum seller ratings reviews. It appears the minimum requirement to increase 5x, from the current 30 to 150. This threshold need be met  for inclusion in the Google SERP or search engine results page in the paid ads section, above organic query results. 

New AdWords Seller Rating Review Minimum Requirement Rumored

Currently, Google AdWords help provides this advice, “Monitor reviews to ensure your seller ratings appear: * In most cases, your business must have at least 150 unique reviews — each from the past 12 months. * Your composite rating generally must be at least 3.5 stars or higher.”

However, with the updated requirements seen by digital marketers in the United States, United Kingdom, and European Union, the new minimum would require 150 unique reviews. It is important to note, there is no change to the  composite rating. Currently sellers must have a minimum composite rating of 3.5 out of 5 stars. In addition, a minimum of ten reviews must reside in the user’s Google interface language to display.

The first to notice said rumored change was Reviews.co.uk. Such a change will present more difficulty for small businesses. Brands must accumulate enough consumer reviews to reach the eligibility requirement to show Seller Ratings. If the threshold isn’t met, it is unsure what change, if any, businesses will experience in their over ratings score.

This rumored change joins a list of new developments from Google. Recently, the search giant announced its ‘post directly to search results’ feature will expand from tens to thousands of businesses. In addition, a new Google interstitial penalty will debut in January 2017, designed to discourage websites from using pop-up and overlay ads.

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