Amazon Fire TV now has a free content section like its rivals, which includes television shows, apps, and movies alike, all in one place…
Streaming services continue to add new features in order to attract and retain viewers. For instance, Roku introduced its own channel, packed with free titles to watch, back in 2017 in the United States. (It then expanded to the United Kingdom earlier this year.) Now Amazon is following suit, adding its own free section on Fire TV.
New Amazon Fire TV Free Tab goes Live
The new Amazon Fire TV free tab includes movies, television shows, along with apps. It pulls content from IMDb TV and Twitch, as well as third-party sources, such as TUBI, Pluto TV, Crackle, The CW, and more. Additionally, the apps will direct users to free content by Red Bull, PBS, and PBS Kids.
However, unlike the Roku Channel, it’s organized a bit differently. Instead of placing the movie titles right at the top, Amazon Fire TV displays its “featured apps,” in the first row. So, it takes a bit of browsing to get familiarized. Michael Polin, of Fire TV Product Marketing, wrote the following:
“Over the past year, we’ve received great feedback from Fire TV customers about their growing interest in watching free content and their desire for an easier way to find the free content that is available on Fire TV. We wanted to build a curated experience that provides a simple way for customers to find movies and shows they love while also highlighting apps that offer free to watch content they may not have known about.”