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New Facebook Explore Feed Option Appears in Main Navigation Menu

Facebook Explore Feed

A relatively new Facebook Explore Feed main navigation menu item is showing up for some mobile users, as a way to discover more interesting content…

Facebook started testing a new feature this year, one designed to help its users find more content on the network aside from Pages and users people already follow. Called the Facebook Explore Feed, this discovery tool is now apparently making its way into the main navigation menu. 

New Facebook Explore Feed Option Now Resides in Main Navigation Menu for Some Users

When it began testing Explore Feed months ago, it showed up under a rocket icon, but didn’t include much information, so it confused users. Now, it’s back, finding a place inside the “More” tab, where users can also find Instant Games, Recommendation, Weather, Sport, Buy and Sell Groups, and much more. 

Credit: TechCrunch

Although it’s now appearing prominently in the navigation menu, the company insists it is still a test. “We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet,” a spokesperson told TechCrunch.

The purpose of Facebook Explore Feed is to expose users to more news and information outside the Pages and people already liked and/or followed. The feed includes such things as posts, articles, pictures, and videos users don’t follow but are similar to those which users presently follow.

Facebook continues to introduce new options to encourage and increase original user content. It’s rolled out two new GIF options: a post GIF button and a built-in camera GIF tool.

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