August 9, 2022
New Google Chrome Update Uses Machine Learning to Block Annoying Pop Ups

Google’s Latest Update to Chrome will Kill Off the Most Annoying Pop-Ups with Machine Learning

Google is building a new tool into its Chrome browser that uses machine learning to determine when to show pop-ups and notifications…

Google is about to introduce a new way of dealing with one of the web’s biggest and most widespread annoyances. An upcoming version of Chrome will be equipped with a machine learning model that will examine web pages. More particularly, how those pages interact with consumers. While the content loads, the ML tool checks permissions for notifications, pop-ups, and other prompts.

TitleNew Google Chrome Update Uses Machine Learning to Block Annoying Pop-Ups

Google is attempting to make the web a more resourceful and useful place by limiting those annoying pop-ups. Chrome will examine permissions and if none are present and/or the site has already been reported to be a nuisance or runs malicious code, the browser will automatically block any notifications or pop-ups. If this sounds familiar, Google has done this before in a number of ways and to different extents. However, this won’t apply to every pop-up or notification, Google explains:

“On the one hand, page notifications help deliver updates from sites you care about; on the other hand, notification permission prompts can become a nuisance. Our goal is to build a browser that’s genuinely and continuously helpful, and we’re excited about the possibilities that ML provides.”

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.

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