A new Google mobile search ranking will list sites in results according to their mobile versions’ content over the next few months…
Google recently announced it would split its search index, separating mobile from desktop to prioritize mobile listings. Now, the search giant says it will rank digital properties according to their mobile sites’ content.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices,” the company wrote on its official blog.
Google Mobile Search Ranking to List Based on Mobile Version Content
Google explains these changes are gradual, implementing slowly over the coming months. Doantam Phan, Product Manager, assures the search company will, “continue to carefully experiment over the coming months on a small-scale and we’ll ramp up this change when we’re confident that we have a great user experience.”
The search engine is serious about its mobile first ambitions. In October, mobile search Google Home Services ad listings trial appeared briefly in parts of California, near the company’s home campus.
Google also introduced an expanded version of its AMP tag manager. The company likewise launched a new AMP testing tool which provides structured data errors, allowing webmasters, SEOs, marketers, and more to know how pages will perform in organic search results.
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