January 19, 2022
Google My Business Product Offer Posts

Google My Business Announces ‘Product’ and ‘Offer’ Post Categories

Google My Business Product Offer Posts are now available on the platform, giving company owners more promotional options…

Search giant Google has announced that it’s expanded Google My Business to include two new categories. Now, business owners can now publish Offers and Products on their profiles.

New Google My Business Product Offer Posts Introduced

Google brought Posts (formally known as Posts by Google) to the Google My Business platform not that long ago. For those unfamiliar, Google My Business is a highly useful commerce tool which allows companies to post updates, provide their hours of operation, and give searchers other information. Now, the company is making it more helpful by adding Offer posts and Product posts. Here’s Google’s description, quoted directly from the support pages:

  • Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise a 20% off large pizzas for a week.
  • Product posts: Posts that emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a CTA button and other information. For example, an electronics store may promote a new phone for sale.

Here’s the tweet from the official Google My Business account:

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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