A new search quality initiative called Google Project Owl, launches worldwide, starting today, featuring a three-pronged strategy to fight fake news and more…
Search giant Google understands it must deal with search quality problems, such as fake news, low quality content, and offensive content. To address these issues, the introduction of Google Project Owl comes to the worldwide web.
New Google Project Owl Rolls Out to Identify Fake News and Problematic Content
Essentially, the search engine is using a three-pronged approach to combat the presence of false information, low quality and offensive content. Google is launching a new feedback form for suggested searches, a Featured Snippets feedback form, and implementing a new emphasis on authoritative content.
The company states this is a long-term strategy for dealing with these and other issues. “With that longer-term effort in mind, today we’re taking the next step toward continuing to surface more high-quality content from the web. This includes improvements in Search ranking, easier ways for people to provide direct feedback, and greater transparency around how Search works,” Ben Gomes, VP of Engineering explains.
Last February, Google rolled out a limited test, giving some searchers the ability to report offensive content, fake information, and low quality content. Now, that feature is live globally. Additionally, a new “Report inappropriate predictions” link appears below the search box.
While these measures will not provide immediate corrections or actions, they will help to improve search quality over the long-term. Google states it is committed to improving query results but stipulates this is an enormous challenge.
“There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new—which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.”
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