October 23, 2021
Google upsetting-offensive search results flag

New Google Upsetting-Offensive Search Results Flag Rolls Out

A newly introduced Google upsetting-offensive search results flag comes to the web to combat factually incorrect through quality rates and algorithms…

Google is stepping up its combative efforts against inaccurate, offensive, and upsetting content on its SERP or search engine results page. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague. Demonstrably inaccurate information, however, we want to target,” senior search quality engineer Paul Haahr told Search Engine Journal.

Google Upsetting-Offensive Search Results Flag Debuts

Part of the initiative are Google’s quality raters, more than 10,000 contractors who evaluate search results. Google supplies quality rates with search queries. The raters then conduct searches for those queries and apply ratings to pages appearing in the top results. Quality raters follow a set of guidelines almost 200 pages in length to make determinations.

However, such ratings do not immediately affect pages given high or low scores. Instead, Google uses these ratings to improve algorithms in general. Over time, this process produces better search results.

Here are the direct quotes for the new Upsetting-Offensive content flag guidelines:

  • Content that promotes hate or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.
  • Content with racial slurs or extremely offensive terminology.
  • Graphic violence, including animal cruelty or child abuse.
  • Explicit how­ to information about harmful activities (e.g., how tos on human trafficking or violent assault).
  • Other types of content which users in your locale would find extremely upsetting or offensive.

In conjunction with other ongoing efforts, such as the First Draft Coalition, Google and other search engines, along with social media, are stepping up the fight against inaccurate content and more. 

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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