A new Google webpage summary algorithm does something remarkable, taking the most relevant parts of numerous sources to render an original article…
Google just published an interesting study. The search giant can now take content from various websites and condense what it crawls into one “coherent” article. In a nutshell, Google can now answer queries without having to send people to different websites. It’s something along the lines of Featured Snippets but more complex.
New Google Webpage Summary Algorithm Introduced
Here’s how the new Google webpage summary algorithm works. It “extracts” content from reliable sources using “extractive summaries.” These are essentially a reduction or the original content, containing the most relevant parts. Then, another algorithm called “abstractive summaries” paraphrase the text. But, it tosses out irrelevant or fake sentences.
Basically, it’s different technologies Google has used for some time. The difference now is that it can more accurately deliver the gist of the pages without including extraneous or incorrect information.
If Google brings this to the forefront of its core business model, free search, it could mean people will simply find answers without having to click-through to actual websites. However, the technology relies on sourcing information from those same sites, as well as others.
That ultimately means Google might serve up summary content but will still need sources to create its own original articles. So, it’s uncertain what impact this might have on SEO or search engine optimization.
Read more about the new Google webpage summary algorithm over at Search Engine Journal.