Instagram and ChowNow have teamed-up to bring a new option to the social platform — making food shoppable from images and Stories…
Popular Facebook social media subsidiary Instagram has come together with ChowNow, an online food ordering platform that connects customers with local restaurants, in order to add a new tool to the photo and video sharing site.
New Instagram-ChowNow Partnership Makes Food Pictures and Stories Shoppable
The new Instagram-ChowNow partnership will put an “Order Food” button or sticker onto photos or videos, respectively. Tapping on it will immediately redirect to ChowNow to complete the order process. People can also re-share stickers on their own Instagram Stories to make others aware of the option.
This should work well amidst the coronavirus shutdown and the numerous forms of the COVID-19 quarantines. And, since food pictures and videos are among the most widely shared content types on Instagram, this could be a big help to local eateries at a very difficult time.
Chris Webb, ChowNow’s CEO and co-founder writes in a statement:
“During this unprecedented pandemic, ChowNow has mobilized all its resources to help local restaurants survive and ultimately thrive, launching new products and services in record time. This Instagram feature is yet another valuable tool we’re offering our restaurant partners — at no cost to the restaurants — to help them drive more revenue and boost order volume without suffering the outrageous commissions and fees imposed by other delivery apps.”