April 10, 2021
LinkedIn Trending Storylines

New LinkedIn Trending Storylines Feed Launches to Boost Engagement

Back in September of last year, the world’s largest digital professional networking announced a new features and now, LinkedIn Trending Storylines debuts…

Professional networking site LinkedIn rolled out a new publishing platform back in September 2016. Then, the company announced some new features to encourage more member usage. Thereafter, the platform refreshed its desktop user interface. Now, it is introducing LinkedIn Trending Storylines. 

New LinkedIn Trending Storylines Feed Goes Live to Bolster User Engagement

LinkedIn Trending Storylines are a new content discovery option, which serves as an alternative to the regular feed. This fee includes news focused on specific topics, complete with unique hashtags for every item. The content displayed comes through an algorithmic selection method, personalized to users.

“Storylines are daily curated interest-based feeds about the most important developing stories in your industry. They help you discover and discuss news, ideas and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled,” Tomer Cohen, explains.

Users are able to switch from the regular news feed to Trending. Clicking or tapping on any story in the trending section produces a new selection of related articles, including Influencers, publishers, and people with users’ networks.

Editors at LinkedIn choose the content included in the Trending Storylines feed, who use a number of detection tools. “Storylines are daily curated interest-based feeds about the most important developing stories in your industry. They help you discover and discuss news, ideas and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled.”

The more users interact with Trending Storylines, the more it reflects personal interests. LinkedIn users also have the option to manually edit their preferences. The new feed already started rolling out in the United States and will expand to other countries soon.

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