A new all-in-one Facebook Inbox is coming to the platform to help manage Pages, Messenger, and Instagram comments and messages in one place…
New and established brands deal with many social media and messaging platforms on a regular basis. Now, Facebook is introducing a unified inbox to make managing communications more simple. A new all-in-one Facebook Inbox is coming to help businesses manage comments and messages from Pages, Messenger, and Instagram.
New All-In-One Facebook Inbox Rolling Out
The unified inbox feature first underwent testing in November of last year. This will assist brands in managing nearly 5 billion comments, messages, and visitor posts which go through Facebook Pages, according to the company. It will also be a one-stop hub for Messenger and Instagram messages and comments.
The desktop update will replace the “Messages” tab with “Inbox.” The new interface separates the three platforms in a right column sidebar, using colored icons to easily identify Pages, Messenger, and Instagram.
Within the all-in-one Facebook Inbox, entities are able to reply to messages, interact with posts, and reply to visitor comments. In addition to a unified inbox, new features accompany the tool. These include an option to mark a post as “Done,” to “Follow Up,” or as “Spam.” Marking posts with these labels automatically separates them into folders bearing the same names. This desktop version is similar to the one released last year on the Facebook Pages mobile app.
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