American social media news consumption now outpaces traditional print media, a new study by the Pew Research Center finds…
A fresh study conducted by Pew reveals a greater number of Americans now get their news from social media instead of newspapers. The shift actually occurred last year and is part of a more clearly emerging trend.
New Report Reveals American Social Media News Consumption Outpaces Print Editions
In poll results which should not come as a surprise, social media news consumption surpassed print media, beginning in 2017:
“Social media sites have surpassed print newspapers as a news source for Americans: One-in-five U.S. adults say they often get news via social media, slightly higher than the share who often do so from print newspapers (16%) for the first time since Pew Research Center began asking these questions. In 2017, the portion who got news via social media was about equal to the portion who got news from print newspapers.
Social media’s small edge over print emerged after years of steady declines in newspaper circulation and modest increases in the portion of Americans who use social media.”
Although the trend started last year, Pew explains the first measurement was not statistically significant enough. However, the same isn’t true for 2018.
Currently, television remains the most popular medium for news, albeit declining. In fact, web apps and mobile apps are forecast to outperform television as the dominant source for news consumption:
“When looking at online news use combined – the percentage of Americans who get news often from either news websites or social media – the web has closed in on television as a source for news (43% of adults get news often from news websites or social media, compared with 49% for television).”
Unsurprisingly, age plays a role in the trends. Participants between 18 and 29 years of age are 4x more likely to get their news from social media. By comparison, individuals over 65 prefer television and print.