September 25, 2021
New Twitter E-Commerce Shopping Module Feature Test Underway

Wait, What? Twitter is Getting Back into Online Shopping? Yep, Here’s What’s going On

Twitter is jumping back into the e-commerce world with a new shopping experiment for iOS, involving just a few brands in the United States…

Twitter has already given e-commerce a try. But, it’s returning to the option through a test program, beginning in the US and only on iOS. It’s a pilot program and also restricted to a “handful of brands,” and only for participants who use the platform in English. So, it’s a pretty small experimental group. The new feature is called Shop Module and it lets people shop for products right within the social microblog.

New Twitter E-Commerce Shopping Module Feature Test Underway

Twitter previously tried its hand through an old program, marked with a “Buy Now,” button and product catalogs. However, both tools did not fair well and were eventually dropped by the company. But, in March of this year, Twitter revealed it would revisit the online shopping world. Then recently, wrote the following on its blog:

“With this pilot, we’ll get to explore how our engaged, responsive, and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen. And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.”

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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