July 22, 2021
YouTube hateful video ban

New YouTube Hateful Video Ban Goes into Effect

A new YouTube hateful video ban comes to the video platform, targeting content deemed inappropriate, stopping ad network monetization with offensive videos…

Following a backlash from a round of controversial content, a new YouTube hateful video ban comes to the platform. Google just updated its guidelines which govern which YouTube videos can run ads. The updated guidelines ban inappropriate content from monetizing content through the ad network.

New YouTube Hateful Video Ban Prevents Publishers from Making Money

Chiefly, the video platform will not run ads over certain types of content. Additionally, the ad ban applies to content involving “family entertainment characters.” Here is a direct quote of the announcement stating which videos YouTube will target:

“Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.

Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.

Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.”

However, this doesn’t mean videos falling into the categories listed above won’t appear on YouTube. As long as content does not violate the site’s terms and conditions, it’s acceptable. But, publishers behind this type of content cannot monetize it through the advertising platform.

YouTube recently debuted a new material design. In April, the company released new safety tools after a brand revolt over controversial content.

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