The National Football League has teamed up with social media app, TikTok, to promote a #WeReady challenge for fans to participate in…
Through September 5th, the NFL and TikTok are running a new #WeReady campaign. It includes highlights, sideline moments, as well as behind-the-scenes footage.
NFL and TikTok Partnership brings Highlight Videos to Fans
The new TikTok-NFL partnership provides another avenue for the social platform to reach more people, who could become potential users.
TikTok has mostly been dominated by teens but it’s popular the world over. So, the NFL wants to capitalize on its extensive reach.
Blake Stuchin, the NFL’s VP of digital media business development, explains:
“Partnering with TikTok is a natural extension of our media strategy. The platform reaches a fast-growing global audience of NFL fans and future fans.”