Paramount Plus is scheduled to go live as Viacom’s rebranded CBS All Access streaming service on Wednesday, March 4th, this year…
ViacomCBS will roll out its CBS All Access streaming service in the United States, called Paramount +, on March 4th. It will launch through a special event. The company has been touting its plans to rebranded product since early last year. Paramount+ will come complete with the media giant’s biggest franchises and its expansive library. Plus, it will provide a home to its growing catalog of original content, such as the Star Trek series, The Good Wife, The Good Fight, and many more.
Paramount Plus, Newly Rebranded Version of CBS All Access Launches on March 4th 2021
Paramount+ will also continue to stream sports from the NFL, NCAA, and PGA, as well as live stream news from CBSN and local stations. There will also be new original kids series, Kamp Koral, a takeoff from Nickelodeon’s Spongebob Squarepants. The company’s goal is to reach over 30,000 episodes and movies, by incorporating titles from ViacomCBS-owned brands like BET, CBS, Comedy Central, MTV, Nickelodeon, and Paramount Pictures.
Because Paramount+ is built over CBS’ All Access existing tech infrastructure, it will enjoy the same cross-platform distribution on TV, web, and mobile. Right now, CBS All Access is estimated to claim about 8 million subscribers, significantly smaller than rival HBO Max, with 12.6 million, and a lot smaller than Disney+, with over 73 million.