May 27, 2022
personalize Yahoo mobile app

Yahoo is Trying to Copy Google Again; this Time, with a Personalized App

A new personalize Yahoo mobile app gives Android users quick access to news, sports, and weather, not unlike the Google app…

Yahoo is still seeking an identity. It’s trying to carve out a niche. But, rival Google continues to dominate in search. (As well as on a plethora of other fronts.) Now, the once mighty internet juggernaut is sort of consolidating a number of its Android mobile apps into one experience.

Personalized Yahoo Mobile App Released

Currently, there are a number of Yahoo apps for Android in the Google Play Store. However, a new one joins the mix, putting some core attributes in a single space. It’s a new general purpose app, which closely resembles the functionality of the Google app (formerly Google Now and also known as the Google Feed).

It’s a handy amalgamation of everyday quick hits, including news, sports, finance, weather, search, and email. (The latter of which the company reads to better target its users with ads.) It allows users to follow their favorite teams, see what’s going on in the markets, keep up on news, and get weather forecasts.

Here’s the description, quoted directly from the Play Store: 

“All your favorite Yahoo products in one place. That’s what you’ll discover when you tap into the new Yahoo app. From local weather to sports scores and highlights, top news stories, stock quotes, in-mail coupons and more, we’re delivering you a personalized experience like never before. Think of it as your daily guide—one that rewards you for being part of the Yahoo family by giving you VIP access to our top brands, features, and partner deals. But it doesn’t end there. We’re always adding more rewards and services to the app because delighting you in a variety of ways is our number one priority; today, tomorrow and beyond.”

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

View all posts by Owen E. Richason IV →