While the Facebook timeline overhaul has dominated the latest news, since January of this year, the photo sharing platform has been working with a small group of pinners in an effort to redesign its site as well.
The overhaul is meant to give users more search capabilities to help otherwise obscure accounts visibility.
“We wanted to make things simpler and cleaner, without requiring you to learn anything new. What you’ll find are some subtle but useful changes, like bigger pins, so you see more of what you love,” the firm’s lead product designer Jason Wilson wrote in a blog post.
These new elements assist regular pinners with finding material deep within the site. The features include close-up views of pins to find more things which might interest its user base, called “pins from the same board”. Other additions include “pins from the same source” and “people who pinned this also pinned”.
“We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone,” Wilson explained.
The site-wide revamp was done from the ground up, giving the Web 2.0 property greater functionality, stability, and more friendly user experience.
Pinterest was created by Paul Sciarra, Evan Sharp, and Ben Silbermann in December 2009 and launched in a closed-beta opening in March of the following year. Its user base is about half of Instagram’s, another image sharing site, with approximately 49 million users.
The site kept pace with Twitter in 2012, attracting 15 percent of social media user, as tweeters accounted for 16 percent of the market share–a statistic that Twitter is looking to improve. Pinterest is managed by Cold Brew Labs and has recently been predicted to be worth $2.5 billion.