August 4, 2022
Pinterest advertiser targeting

Pinterest Advertiser Targeting Improving

Pinterest advertiser targeting is improving as the image-centric social media platform introduces new tools and features for better audience identification…

Pinterest advertiser targeting tools are about to become more useful. The social network is providing marketers with new ways to target users, known as “pinners,” based on liked content, previous searches, along with other insightful indicators. 

“Because Pinterest is a platform of intent … the most actionable intent signals on Pinterest come from engagement,” a company spokeswoman explains.

Pinterest Advertiser Targeting Improving

The image-centric site is actively inviting marketers with an official website to target users or pinners who’ve shown interest in their own promoted and published Pins. User interest includes saving brand pins, clicking on a business’ pins, or simply tapping on a pin to gain a closer look. In addition, Pinterest is introducing improved user retargeting, powered by a new tag which identifies up to ten events. This includes user searches, products added to check out, as well as purchases made on a business’ proprietary website.

In the coming weeks, user retargeting will provide businesses with new pinner actions and event data involving the Pinterest tag. With so much insight, businesses can more accurately target and personalize Promoted Pin campaigns. Since the company introduced new targeting features to businesses in June, brands have experienced an 80 percent increase in click-through rates. Another move the social media site is making is renaming its “Lookalikes” audience offering “Actalikes.”

Recently, Pinterest announced video ad availability will debut soon. The image-sharing social media network debuted in March 2010, employs five hundred team members, and is one of the most widely used social sites. Pinterest projects it will earn $3 billion in 2018, approximately $100 million more than it reported revenue in 2015.

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