October 23, 2021
related pins image web search

Pinterest Announces Related Pins Image Web Search

A new Pinterest related pins image web search browser extension gives users the ability to find content on a broader basis outside its website…

In February, Pinterest launched Lens in beta. That tool allows users to search the platform for related items based on phone-captured photos. Now, the digital social pinboard is broadening its virtually discovery capabilities.

Pinterest Introduces Related Pins Image Web Search

A new Pinterest Save button Google Chrome extension lets users save content from the web. “To start doing visual searches around the web, install the Pinterest button, currently available only on Chrome, more browsers coming soon. (Already installed it? Great! It should update automatically.) Now when you visit a website, you just hover over any image and select the magnifying tool to instantly discover visually similar ideas on Pinterest,” the company announced on its blog.

Pinterest Save button Google Chrome extension
Credit: Pinterest

Pinterest already serves two billion searches each month. And, Pinners are known to hop on the social platform with higher purchase intent than users on other social media sites.

With the browser extension, Pinners can search entire images or zoom in on specifics. Users can also resize selected areas of image and find more results through categories.

This represents another step in image recognition, something Google and Facebook currently employ.

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