August 8, 2022
Pinterest Lens

Pinterest Lens Now Available to All Users

Introduced in early February, the Pinterest Lens mobile app feature rolled out in beta for select iOS and Android, but is now available to all pinners…

Pinterest introduced Lens, a real-world visual discovery mobile app tool, in the first part of February to a limited group of pinners. Now, it’s available to all iOS and Android users in the United States, the company announced on its blog.

Pinterest Lens Rolls Out to Include All Pinners

The digital pinboard states Pinterest Lens remains in beta for further user testing and feedback. So, the tool might not always recognize images it captures. Over time, the feature will improve, with help from its millions of users.

“…Lens is still learning, and doesn’t always recognize exactly what you’re looking for. Lens will stay in beta as it gets even better at recognizing all the things. And that’s where you come in! If you get results that feel a little meh, tap the new + button to add feedback and help Lens get better at finding ideas inspired by whatever you just Lensed. As more and more people help teach Lens about more and more objects, soon it will earn its way out of the beta zone.”

Initial tests show most pinners use Lens to identify images of  fashion, home décor, arts and food. Food is the single largest category on Pinterest, with more than 15 billion food-related Pins.

The company recently announced a related pins image web search Google Chrome add-on tool. To gain access to Pinterest Lens, users must update to v6.20 on iOS and v6.10 on Android.

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