Pinterest monthly active users now count 250 million, with active business profiles now at 1.5 million, two signs of its marketing prowess…
“We’ve reached a new milestone that I couldn’t be prouder of: more than 250 million people each month are now using Pinterest to discover and do what they love. If Pinterest were a country, we’d be the fifth largest in the the world!”
With such a figure, content on the site has also grow rapidly. There are now over 175 billion ideas for Pinners and newcomers to discover. That represents a whopping increase of 75 since last year.
Pinterest Reaches 250 Million Monthly Active Users
Pinterest monthly active users are the highest rated when it comes to trust. In fact, nearly 78 percent of people on the web property report brand content is useful. By comparison, this is remarkably higher than any other social network, including Facebook and Instagram. Moreover, user rate ads on Pinterest as 1.4 times more relevant and useful than anywhere else.
There are also 1.5 million active businesses on Pinterest. The site provides several effective marketing tools. These include promoted videos which play at maximum width, shopping ads, business profiles, and more. Furthermore, companies on the site will soon have access to place ads in non-English speaking markets. (This is very important, considering the fact that 80 percent of new members are located outside the United States.)