YouTube CBO Robert Kyncl has reaffirmed the company’s decision to make its premium pay-to-play original series free, ad-supported shows…
Plan to Transition Premium YouTube Originals to Ad-Supported Shows Confirmed
With more and more entities getting in on the same game, YouTube will shift its content library to an ad-supported, non-subscription model. In other words, it will make its exclusive paid content available to everyone, with ad breaks.
YouTube is doing so after enjoying great success with its The Karate Kid spinoff, Cobra Kai, which the company just renewed for a third season.
The strategy will give brands the opportunity to reach large audiences. Plus, it should increase Google’s revenue stream through more advertising, given YouTube’s 2.5 billion users.
The company has also renewed Kevin Hart’s unscripted comedy What the Fit and it’s in the process of developing a new show hosted by Alicia Keys. YouTube will also live-stream Lollapalooza.