Site icon Xanjero

YouTube Executives Confirm Plan to Make Premium Originals Ad-Supported Shows

premium YouTube originals transition to ad-supported shows

Credit: Wikimedia Commons / YouTube / Google

YouTube CBO Robert Kyncl has reaffirmed the company’s decision to make its premium pay-to-play original series free, ad-supported shows…

YouTube announced back in November of last year it would remove its paid premium content paywall to offer its original shows on an ad-supported format. 

Plan to Transition Premium YouTube Originals to Ad-Supported Shows Confirmed

With more and more entities getting in on the same game, YouTube will shift its content library to an ad-supported, non-subscription model. In other words, it will make its exclusive paid content available to everyone, with ad breaks.

YouTube is doing so after enjoying great success with its The Karate Kid spinoff, Cobra Kai, which the company just renewed for a third season.

The strategy will give brands the opportunity to reach large audiences. Plus, it should increase Google’s revenue stream through more advertising, given YouTube’s 2.5 billion users.

The company has also renewed Kevin Hart’s unscripted comedy What the Fit and it’s in the process of developing a new show hosted by Alicia Keys. YouTube will also live-stream Lollapalooza.

Exit mobile version