A recent study conducted by Princeton uncovers a not-so-shockingly surprise that Amazon and Roku smart TVs aggressively collect user data…
Smart TVs by such brands as Roku and Amazon zealously collect user data, according to a study by Princeton University.
Princeton Study Finds Roku and Amazon Smart TVs Heavily Collect User Data
The study reveals — unsurprisingly — smart TVs are among the plethora of internet connected devices which constantly siphon user data.
These televisions collect information such as device serial numbers, WiFi networks, advertising IDs, and more. Of course, viewing habits and content consumption are also part of the information collected.
Furthermore, some channels actually send unencrypted email addresses and video titles to the TV trackers.
In total, 69 percent of Roku channels and 89 perent of Amazon Fire channels contain trackers.
However, both Roku and Amazon do allow device owners to turn off targeted advertising. But, this only prevents tracking of the user’s advertising ID and not other uniquely identifiable information.
Arvind Narayanan, associate professor of computer science at Princeton, wrote in an email to The Verge:
“If you use a device such as Roku and Amazon Fire TV, there are numerous companies that can build up a fairly comprehensive picture of what you’re watching. There’s very little oversight or awareness of their practices, including where that data is being sold.”