Reddit’s daily active user numbers have finally been disclosed by the company, illustrating its ostensible popularity among internet posters…
Reddit describes itself as the “front page of the internet.” But, it’s user-base figures have long remained secret. That is, until now. The company has finally revealed the number of daily active users it hosts for the first time. The social news aggregation site tells The Wall Street Journal it recorded 52 million DAUs or daily active users in October 2020, which represents an increase of 44 from earlier this year.
Reddit Daily Active User Count Revealed for the First Time
Until this point in time, Reddit has kept such figures to itself but is now sharing the information to provide a “more accurate reflection” of the company’s growth. Operating chief Jennifer Wong also states the site is attempting to join its peers and falling in-line with typical industry practices. While 52 million is an impressive figure, it’s quite relatively small, compared to the biggest social destinations on the web.
For instance, Twitter hosted 187 million daily users during the last quarter. Meanwhile, Facebook stands way out ahead with a massive 1.82 billion daily users. Still, for Reddit, the figure is large enough to project the company will realize a 70 percent increase in ad revenue by the end of the year.