by Reddit users can now share their content to Snapchat via iOS mobile devices, with Android to follow in the not-too-distant future…
Snapchat now offers a new way to share things from Reddit with iOS. Already live, there’s a new option when tapping on the share button on Reddit. (Both apps must be installed on the mobile device, however.)
Reddit iOS Snapchat Sharing Support Rolls Out
The new Reddit-Snapchat sharing tool puts Reddit content in the Snapchat camera, where users can either share it as a story or with just a couple of friends.
It includes sticker support and details about the origin of the post. The new tool works with “Safe for Work” communities.
Reddit added the option in order to attract younger users. At this time, only 22 percent of US adults ranging from 18 to 29 use Reddit. Comparatively, people ages 30 to 49 make up 34 percent of Reddit users and another 25 percent are between 50 to 64 years old, according to the Pew Research Center.
Ben Schwerin, VP of Partnerships at Snap Inc., wrote in a statement:
“Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps. As shared Snaps drive engagement back to Reddit — this helps advance the power of community and connection across both platforms.”
