April 28, 2021
Roku is Set to Resurrect Quibi, the Short-Form, Mobile-First Content Streaming Service

Roku Still Plans to Bring Back Quibi the Failed Short-Form Mobile Streaming Service — Sort Of

Roku is about to release its first slate of originals, but they’ve already appeared before on the defunct mobile streaming service, Quibi…

Quibi only lasted about eight short months before it was summarily shut down. This, after it raised an eye-popping $1.75 billion from various investors.Though it ran for just over half a year, it did manage to amass an impressive library of content — content that enjoyed Emmy nominations, like #FreeRayshawnChrissy’s CourtDie Hart, DummyFlippedMost Dangerous Game, Punk’dReno 911!, Survive, and more. Although it shut down, Roku is giving it another chance to gain a new fan base.

Roku is Set to Resurrect Quibi, the Short-Form, Mobile-First Content Streaming Service

Quibi was founded in LA by Jeffrey Katzenberg in August of 2018, under the original name of NewTV. Meg Whitman came on as CEO and it gained a lot of buzz prior to its launch. But, it fell well-short of its subscription projections and was forced to shut down. Now, Roku is resuscitating the platform’s catalog through its rebranded Roku Originals platform will include “more than 75” of the Quibi programs.

However, it’s unknown if this means 75 total show or episodes from various shows. But, at least 12 of them will be Quibi productions that never aired in the short-lived app. The company will make the content available on the Roku Channel starting later this year in the US, UK, and Canada.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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