Rotten Tomatoes revamps audience scores to stop online trolls from “review bombing,” a tactic to discourage people from seeing films…
Fandango-owned review-aggregation website Rotten Tomatoes will overhaul its Audience Rating System. It’s doing so to do away with “review bombing,” a strategy to drive down enthusiasm and viewership for movies and television.
Rotten Tomatoes Revamps Audience Scores
Rotten Tomatoes will remove its “want to see” audience anticipation rating, which appears prior to a film’s release.
The change comes after a campaign to review bomb Captain Marvel, the latest Marvel Studio movie. That effort reduced the flick’s “want to see” score down to a measly 28 percent.
Thus far, box office tracking forecasts predict a blockbuster opening.
According to the site, visitors confused its “want to see” rating with its “Audience Score.” The former measures the enthusiasm to see a movie, while the latter represents positive movie-goer reviews and is released after a film’s debut:
“We’re doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors.”
Additionally, the site is taking down comments temporarily due to over-abuse before the movie’s release:
“Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action.”
The objective is to deliver more accurate ratings by people who’ve actually seen movies and television.