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In a Revived and Thriving Tablet Market, Samsung Poses a Serious Threat to Apple

Samsung Poses Competitive Edge against Apple in the Tablet Market

Credit: SamMobile

Samsung, one of the most well-known names in the smartphone world, is making real progress in taking tablet market share away from Apple…

The struggling tablet market is apparently back from the brink. After years of declining sales and companies like Google no longer offering their own models, tablets are enjoying a resurgence in popularity, in no small part thanks to the COVID-19 shutdowns. In the most recent quarter, tablet sales were up astronomically, as smartphone sales performed just slightly better than expected.

Samsung Poses Competitive Edge against Apple in the Tablet Market

During Q3 2020, smartphone sales were higher than forecast, with a drop of just over 1 percent in global shipments, compared to the same period last year. Meanwhile, tablets, precariously teetering on the brink of non-existence, actually grew in popularity. In all, an astounding 47.6 million tablets were sold around the world between July and September. That represents almost a quarter of improvement, increasing by 24.9 percent over 38.1 million sold during Q3 2019. 

Unsurprisingly, Apple continues to claim the largest market share. However, Samsung, which ranked third last year, enjoyed an impressive 4.4 million unit sales in the past 12 months. That equates to an improvement of 89.2 percent year-over-year. During the same period, Amazon came in third in market share, with Huawei in fourth, and Lenovo rounding out the top five performers.

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