Robocalls are a constant annoyance, but today marks the deadline for voice providers to implement tech to combat it called SHAKEN/STIR…
Robocalls are again on-pace to surpass yet another yearly record in 2021. But, today is the day that all major voice providers, including AT&T, Verizon, and T-Mobile must fully implement known as SHAKEN/STIR or “signature-based handling of asserted information using tokens” and “secure telephone identity revisited.” With it, there should be a reduction in automated calls going out to consumers.
Shaken-Stir Protocol June 30th Deadline for Voice Providers Arrives Today
Robocalls have already reached the nearly 22 billion mark in the first five months of the year. YouMail, a California-based developer of visual voicemail and robocall blocking software, estimates that figure will climb to 52 billion by the end of 2021. Enter SHAKEN/STIR. The technology, which has been available for some time now, must be integrated by all US voice providers.
Basically, Shaken/Stir (or Stir/Shaken) is a program that automatically authenticates numbers against a new robocall mitigation database. It’s an immediate cross-reference or check to ensure incoming calls are from legitimate numbers. Although, this won’t block all robocalls, just the ones deemed spam or problematic. That’s because a good percentage of robocalls are from doctors’ offices, pharmacies, schools, and so on.