October 23, 2021
Snapchat-Amazon Camera Search

Hidden Snapchat Code Reveals Unannounced Partnership with Amazon

Code for a new Snapchat-Amazon Camera Search partnership was recently spotted, which enables an interesting visual search feature…

It appears Snapchat is taking a page right from the Pinterest playbook. Researcher Ishan Agarwal just uncovered a new set of code in the ephemeral app, codenamed “Eagle.” And, it looks like a visual search feature which takes users to Amazon product listings. Part of the string reads, “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.”

Snapchat-Amazon “Camera Search” Partnership Code Uncovered

Now, if this sounds a bit familiar, that’s because other social platforms are using visual search to link product purchases. For instance, most notably, Pinterest “Your Look” rolled out last year. But, this does somewhat differ.

If implemented, this could indeed be a game changer. Such a tool will allow users to capture something they see and then shop from various online retailers. Which is a great way to help the digital company out, as it lost $385 million last quarter. Plus, Snapchat missed its revenue estimates by $14 million. 

It’s important to note, this isn’t Snapchat’s first foray into other types of search. For example, it integrated Shazam back in 2016. That tool allows users to identify songs, share songs with friends, and follow artists on Shazam. Eagle differs in that it centers around visual search.

Snapchat first introduced object recognition in November last year. It identifies what’s inside users’ photos to offer up relevant filter suggestions. For instance, snapping a picture of food will trigger suggested filters with captions like, “what diet?” Now, it might well find its way into e-commerce through a strategic move to marry its popular app with the ease of online shopping.

After all, Snapchat already allows brands to sell things through Lenses.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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