User Snapchat Our Stories content will now become available for news networks and publications to use in their own reporting…
Snapchat is expanding crowdsourcing into new territory. Although the practice is well-established, this is Snap, Inc.’s first foray into the strategy. Soon, news companies, both television and online, will have access to user shared uploads. These organizations will have access to this user-submitted content to use for reporting news stories. For instance, Snapchat users attending a baseball game who upload to Our Stories just might see their content on a popular sports reporting outlet.
Snapchat Our Stories Content Now Open to News Organizations
The news about this option first appeared in Deadline, which itself reports media partners will soon have their own set of tools to tap into crowdsourced footage and images. Of course, the final products will produce revenue. So, the parties will split earnings. However, the original clip and photo creators won’t see a dime.
It’s another way for Snapchat to improve its earnings. This comes at a time when the company is facing troublesome cycles. Last month, it lost 3 million users. In an effort to bolster its revenue, the digital company will charge media outlets a premium for access to user uploaded content.
Meanwhile, it’s biggest rival, Instagram (more particularly Instagram Stories), enjoys over 200 million users. On the other hand, Snapchat Stories only garners 50 million, by comparison. It gets even worse as Instagram has a total of more than 1 billion monthly users. So, Snapchat is undoubtedly looking for more ways to please its shareholders.