A new study reveals Instagram influencer sponsored posts have fallen to all-time lows in user engagement on the platform…
Instagram is suffering from a sharp decline in overall engagement across the platform since May of this year, a recent study finds. At the same time, sponsored Instagram influencer post engagement is likewise down substantially.
Sponsored Instagram Influencer Posts Now Drive Less Engagement
The first study, conducted by Trust Insights, a marketing data and consulting firm, analyzed more than 1.4 million posts from January through the middle of June. Overall engagement fell by 1.1 percent from earlier in the year, with the average number of interactions down by 18 percent since the start of the year.
The second study, from InfluencerDB, also finds influencer sponsored post engagement has fallen dramatically. In Q1 of this year, it stood at 2.4 percent, which is significantly down from 4 percent just three years ago.
During the same period of time, the organic post engagement rate dropped from 4.5 percent to less than two-percent, falling to 1.9 percent.
Engagement is reportedly down in every influencer category, including beauty, fashion, food, lifestyle, fitness, and travel. For instance, the travel influencer engagement rate is down by nearly half its previous level, sliding from 8 percent in 2018 to 4.5 percent in 2019.