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Cable and Satellite Subscriptions Shrink as Streaming Continues to Grow

streaming services beat out cable and satellite

Credit: Streaming Observer

Streaming services continue to post stronger numbers, with more and more cord cutters subscribing while cable and satellite decline…

A new report from Leichtman Research Group reveals cord cutting is on the rise, while cable and satellite continue to suffer losses. 

Streaming Services Beat Out Cable and Satellite, New Report Finds

Satellite suffered the biggest hit. For instance, DirecTV, which is owned by AT&T, lost 1.24 million subscribers, finishing the 2018 year with 19.2 million customers. Dish lost 1.13 million subscribers, ending 2018 with 9.9 million. Combined, the two services shed 2.36 million in 2018, even more than their losses in 2017 of 1.55 million.

Meanwhile, the top cable companies — Comcast, Charter, Cox, Altice, Mediacom, and Cable One — lost a total of 910,000 subscribers. That’s also an increase from 2017, when the cable providers lost 660,000 accounts. Combined, the six companies claimed 47 million subscriptions last year.

Conversely, Netflix reported 58.5 million memberships at the end of Q4 2018. (Up from 52.8 million the year prior.) Hulu hit 25 million memberships last year, an increase of 48 percent year-over-year.

Additionally, estimates place Amazon at 26 million subscribers. Moreover, YouTube TV now boasts over 1 million subscribers.

The number of pay TV subscribers fell last year from 73 percent to 67 percent. Conversely, Netflix usage increase to 76 percent, surpassing cable and satellite for the first time.

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