Forthcoming YouTube Creator Community guidelines will seek to punish people who run afoul of stricter standards on the video hosting platform…
YouTube CEO Susan Wojcicki has published a post on the official blog warning the video platform will exact punishment for damaging its reputation. In the post, Wojcicki states the company will not tolerate “something egregious that causes significant harm” to the community. “While these instances are rare, they can damage the reputation and revenue of your fellow creators, so we want to make sure we have policies in place that allow us to respond appropriately,” she wrote.
Stricter YouTube Creator Community Guidelines Coming Soon
Presently, there isn’t a clear code to follow. While there are guidelines and expectations, with recent scandals, such as the Logan Paul incident, the company faced pubic backlash. (The vlogger posted a video which appeared to include a Japanese suicide victim in the background.) YouTube responded to the outrage by removing the creator from its Google Preferred program.
YouTube has already announced it will tight restrictions concerning which channels are eligible for monetization and which are not. In fact, the company said it’s investing $5 million into Creators for Change to boost “positive” video content.
This represents a substantial and essential step as YouTube is the most popular social site for youths between the age of 12 to 17. Back in early December of last year, the company announced its hiring of 10,000 human moderators to help police uploads.
The platform has long struggled with inappropriate and offensive content. It’s also waging an ongoing battle against terrorist, extremist content. Until now, it’s done relatively little to curtail outrageous behavior.
Wojcicki states the company will use a combination of human moderators and machine learning to address any content violations. “We realize we have a serious social responsibility to get these emerging policy issues right, so we seek advice from dozens of expert advisors and third-parties,” Wojcicki wrote.