Nearly half of global consumers fully expect they’ll be part of a data breach, a new survey finds, as security exploits become commonplace…
As the digital world grows larger and larger, touching more and more aspects of everyday life, data breaches have become a fact of life. Now, fresh research from OpSec Security reveals that almost half of global consumers expect to suffer from such an exploitative situation at some point in the future, according to the company’s latest Consumer Barometer report.
Study Reveals Nearly Half of Global Consumers Expect to be Affected by a Data Breach
The cybersecurity firm surveyed 2,600 global consumers, finding that almost half, 48 percent, expect to be part of a data breach. Meanwhile, 30 percent of respondents report already being victimized by one. Moreover, 46 percent of all data breach victims have been contacted between two to five times by companies informing them their data was compromised. Additionally, 9 percent say they’ve been contacted more than five times.
Such contacts lead 55 percent of consumers to believe that organizations just are not doing enough to protect their personal data. SVP of OpSec Security and General Manager of OpSec Online, Bill Birnie explains:
“As many consumers now run much of their lives online following the impact of COVID-19, businesses must be more proactive about cybersecurity and online consumer protection than ever, with solutions in place to stop these threats in their tracks. Failing to do so can be extremely costly not only in terms of compliance with data management regulations, but also by customer loss. 28% of consumers who have lost trust in a company due to data breaches say they won’t shop with the brand again.”