December 6, 2021
YouTube how-to video searches

More than Half of YouTube Users View Videos to Learn How to Do Something for the First Time

A new study identifies the top YouTube how-to video searches, as more than half of users view content to learn how to do something…

Pew Research Center just wrapped up a new study, surveying 4,594 U.S. adults. The poll asked how they use the YouTube video hosting site.

Study Reveals Top YouTube How-To Video Searches

Perhaps unsurprisingly, 51 percent of respondents said they view YouTube how-to videos to learn how to do something they’ve never done before. 

Currently, the top YouTube how-to video search suggestions are “how to make slime,” how to tie a tie,” “how to draw,” “how to basic,” “how to get boogie down dance,” “how to cake it,” “how to train your dragon 3,” “how to get the galaxy skin in fortnite,” “how to make slime without glue,” and “how to solve a rubik’s cube.”

top YouTube how-to video searches

(Although, these are the top YouTube how-to video searches when not signed into the service. The suggestions change when users sign into the platform because it then surfaces suggestions based on browsing history, previous searches, and more.)

But, it’s not just how-to videos people search for on YouTube. Of those polled, 28 percent of respondents say they watch videos simply to pass time. Also, 19 percent use YouTube to learn more about new purchases. Meanwhile, another 19 percent say they go to YouTube to understand what’s going on around the world.

That’s not all.

“Some 32% of users who visit the site several times a day – and 19% of those who visit once a day – say it is very important for helping them understand things that are happening in the world. That compares with 10% of users who visit less often.”

What’s more, 81 percent of parents allow their children to watch YouTube videos. Additionally, 34 percent of parents let their kids watch regularly.

Read the entire Pew study here.

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

View all posts by William Boleys →