A recent survey reveals how much the average consumer would pay to use social media sites like Facebook, Snapchat, Instagram, YouTube, and more…
McGuffin Creative Group recently conducted a survey of 2,004 consumers from June 14th to 15th of adults ranging from 18 to 71. Within the group, 55 percent were female and 45 percent were male. The firm asked participants how much they’d pay to access the most popular social media platforms.
Survey Reveals How much Consumers would Pay to Use Social Media
The lure of social media is it’s free to use. (Of course, this means the end-consumers are the product.) But, what would the average person pay to access the top social media sites?
“In a recent study, we set out to measure the value regular users placed on 16 of the most widely-used apps, asking respondents what they’d pay if a subscription fee was required. They had the option to say they would pay nothing and discontinue use, without access to a free alternative.”