Teen YouTube use is on the rise, at the expense of Facebook, Twitter, Tumblr, Reddit, and even Instagram but it doesn’t exceed Snapchat…
A full 95 percent of teens now own or have access to smartphones. By contrast, that same figure stood at 73 percent just three years ago in 2015. Of that 95 percent, a significant 45 percent report being online “on a near-constant basis.” So, it’s no surprise that teens are heavy into the likes of social media.
Teen YouTube Use Outpaces Facebook and Instagram
But, it’s not necessarily where most people would first assume. Teens ages 13 to 17 are keen on YouTube. In fact, 85 percent of 13- to 17-year olds use the platform. Following closely behind are Instagram, with 72 percent, and Snapchat, with 69 percent, according to a new Pew study.
Meanwhile, teens are increasingly moving away from Facebook, the world’s largest social network. A 2015 report showed 71 percent of teens as users. Now, three years on, that number has fallen to about 51 percent.
“For the most part, teens tend to use similar platforms regardless of their demographic characteristics. But there are exceptions. Notably, lower-income teens are more likely to gravitate toward Facebook than those from higher-income households,” Pew’s report states.
It’s not just Facebook teens don’t frequent. The latest study shows Twitter lags behind at 32 percent, with Tumblr capturing 9 percent, and Reddit, only 7 percent. However, there’s a bit of sleight-of-hand with the numbers. That’s because although more teenagers use YouTube than any other site, Snapchat is actually used most often. So, the stats come down to 35 percent for Snapchat and 32 percent for YouTube.
“It is clear the social media environment today revolves less around a single platform than it did three years ago,” the report explains.