July 31, 2021
Telegram to Monetize Channels with Ads, Starting Next Year

Telegram Says it Won’t Sell to a Company Like Facebook, So it will Start Running Ads to Cover some Costs

Telegram reveals it’s decided to start monetizing to cover a portion of its operating costs but won’t interrupt the current experience…

Nearly eight years ago, Telegram hit the messaging market and has since grown to almost 500 million users. The encrypted chat app now finds itself at an important inflection point. That is, the company needs to either monetize its platform or find a suitable buyer. But, founder Pavel Durov says he won’t sell his startup to a juggernaut like Facebook. So, the app will start running ads next year.

Telegram to Monetize Channels with Ads, Starting Next Year

Telegram’s plan to sell and display ads in 2021 certainly sounds like a reason for concern. However, those adverts won’t be making their way into private conversations. Plus, all of the current free features will stay the same. “We think that displaying ads in private one-to-one chats or group chats is a bad idea,” said Durov. “Communication between people should be free of advertising of any sort.”

That means ads will run in Telegram’s public channels. If this isn’t familiar, that’s because they’re more like a Twitter feed. So, people who just use Telegram as a one-on-one chat app probably don’t see said channels all that much. What’s more, some of the most popular channels already display ads through third-party platforms, meaning it shouldn’t change things in a significant way.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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