March 7, 2021
streaming video services

The Average US Consumer Now Subscribes to Three Streaming Video Services, Report Reveals

The average consumer in the United States now subscribes to three streaming video services, with 47 percent reporting being overwhelmed by choice…

Disney now officially owns 21st Century Fox, which includes X-Men, Deadpool, and most of Hulu. And, it’s set to debut Disney+,  a new streaming service this year. Meanwhile, cable and satellite subscriptions shrink as streaming continues to grow. (YouTube TV alone just hit 1 million subscribers earlier this month.)

Now, a new report by Deloitte gives us some fresh insight into the way consumers are spending their entertainment dollars. 

The Average American Consumer Now Subscribes to Three Streaming Video Services

The 13th annual Digital Media Trends survey finds the average US consumer now subscribes to three streaming video services. 

But, it isn’t all in-favor of streaming over cable and satellite. The report also reveals 43 percent of consumers split their money between streaming and conventional pay television.

And, 47 percent report feeling frustrated by the number of streaming choices. Additionally, nearly 40 percent of millennials admit to binge watching weekly, sitting for an average of 4 hours per viewing session.

Kevin Westcott, vice chairman and US telecom and media and entertainment leader at Deloitte LLP explains:

“With more than 300 over the top video options in the US, coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of ‘subscription fatigue.’ As media companies and content owners wrestle with how to retain and grow their subscriber base, they should not only continue to strengthen their content libraries, quality, distribution and value, but also keep a close eye on consumer frustrations, including advertising overload and data privacy concerns.”

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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