September 22, 2021
Amazon Apple deal

The FTC is Reportedly Looking into the Amazon-Apple Deal which Hurt Small Resellers

The US Federal Trade Commission is looking into a deal struck between Apple and Amazon, which ostensibly harmed small resellers…

Last year, two corporate giants entered into an agreement. Amazon struck a deal with Apple to sell the iPhone directly to consumers. Now, the United States Federal Trade Commission is looking into said deal.

The FTC is Reportedly Looking into the Amazon-Apple Deal which Hurt Small Resellers

Amazon and Apple entered into a partnership to directly sell the iPhone in order to reduce counterfeits and to lessen the amount of misleadingly marketed products.

However, the deal resulted in an unintended consequence — it led to the dismissal of hundreds of legitimate resellers. Those individuals were previously offering low-cost refurbished phones which Apple no longer sold.

Now, the FTC is apparently looking into the deal because it could be considered an antitrust violation, according to The Verge.

To-date, neither Apple or Amazon has commented on the matter.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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