Discontinued apps continue to live on past their expiration in the app stores, and what happens in their afterlife is quite fascinating…
Ever wonder what happens to mobile applications after they’ve been discontinued by their developers? Chances are excellent the question hasn’t occurred because the average consumer spends 70 to 80 percent of their digital time in their three most-frequently used apps. This, despite the fact that the average smartphone user spends 2 hours and 42 minutes on one or mobile device per day, with 2 hours and 19 minutes accounting for apps.
While that’s a lot of usage, it means that the vast majority of consumers spend almost all their time on the same three or four apps. So, most people don’t realize when infrequently used ones no longer receive updates.
The Strange Afterlife of Discontinued Apps
Fewer the .01 percent of all mobile apps return a positive ROI, and approximately 52 percent of all mobile apps lose at least half their peak users after just three months. What’s more, only 1 in 10,000 apps developed break-even or are profitable.
That means a really large majority don’t make it in the long run. So, what happens when developers abandon their digital creations? Turns out, there is an afterlife for mobile apps. And, what happens next is interesting.
Productivity apps account for the biggest number of all discontinued app, 38.7 percent, according to mobile security company Wandera. Following close behind are gaming apps, which account for 30.3 percent. And, lifestyle apps make up 14.1 percent.
It turns out, people still use them, though. Despite not gaining any updates and/or new features and/or design refreshes. Plus, discontinued apps aren’t updated with the latest security protocols.
And, when people upgrade their mobile devices, those apps in question usually can’t be transferred over. Even those that do make it to a newer device typically cease to function. In other words, they live on in a vacuum until everyone who’s installed them changes devices.