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October 24, 2020
TikTok Clone Snapchat Sounds Debuts

Snapchat Introduces Sounds, a Direct Competitor to TikTok

Snapchat has released a new (read: copy) user feature called Sounds, that allows people to add song clips to both Snaps and Stories…

TikTok is at the top right now, though it’s popularity is beginning to show signs of waning. But, it’s still popular enough to get the attention of legacy players like Facebook and others. That includes Snapchat, which previously captured a large user base because of it uniqueness. Since Facebook cloned it’s most attractive tool and turned it into Instagram Stories, TikTok has managed to create a super-sized user base. Now, Snapchat is attempting to steal some of that market share.

TikTok Clone, Snapchat Sounds, Debuts

Snapchat has released Sounds, which lets users add song clips to their Snaps and Stories. Right now, it’s only available on iOS but will probably come to Android in the near future. It’s accessible worldwide, after running successful tests in both Australia and New Zealand. It’s a bold move, but one that’s necessary for Snapchat, which hasn’t been able to expand its user base. 

“Snapchatters on iOS globally can [now] add music to their Snaps (pre or post capture) from a robust and curated catalogue of music from emerging and established artists. Music makes video creations and communication more expressive, and offers a personal way to recommend music to your closest friends. On average, more than 4 billion Snaps are created every day*.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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