April 28, 2021
TikTok reportedly readying music streaming service

Leak Reveals TikTok’s Parent Company might be Readying an On-Demand Music Streaming Service

ByteDance, the Chinese-based parent company of the popular TikTok app, just might release its own on-demand streaming music service…

There’s word ByteDance, the owner of the wildly popular short-form video app TikTok, is planning to roll out its own on-demand music streaming service. And, it will of course, contain a not-to-subtle social media hook that’s designed to attract people en masse. 

TikTok Owner ByteDance Possibly Planning an On-Demand Streaming Music Service

The Financial Times reports its sources say the app would include a collection of short, searchable video clips users can sync up to songs to share with others.

Tentatively, the service will cost under $10 per month, which is less expensive than establish competitors, such as Spotify and Apple Music.

Reportedly, ByteDance is talking with Sony, Universal, and Warner in order to licence their music catalogs. The service might debut as soon as December, first rolling out in Brazil, India, and Indonesia. The US will follow thereafter, according to sources familiar with the matter.

All of this makes sense because TikTok already boasts over 1 billion active users, a sizable audience to immediately tap into on launch. The real challenge here is how many of those users already subscribe to other music streaming services.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

View all posts by Ashley Lipman →