June 18, 2021
Twitter character limit

Twitter is Doubling its Tweet Character Limit from 140 to 280

The Twitter character limit just went from 140 to 280 in a global test to alleviate cramming, as only 9 percent of tweets are exactly 140 characters long…

The somewhat infamous Twitter character limit is changing. A small group will now enjoy double the count, raising the limit from 140 to 280, the microblog announced on its official blog.

“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters.”

Twitter Doubling its Tweet Character Limit in Global Test

Twitter states there are two primary reasons for the change. Firstly, it’s established 140 character limit is based on older technology. SMS or text messages are limited to 160 characters. So, the microblog arbitrarily decided it would limit tweets to 140 characters. (As the tweet below by CEO Jack Dorsey explains.)

The second reason for the increase is due to what the social network calls “cramming.” Basically, many other languages need a lot more space to accommodate what users are expressing. Only Japanese, Chinese, and Korean are exceptions.

“We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34. Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!”

Like always, a counter resides in the corner. It’s unknown at this time when this change will take effect worldwide.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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