Last week, reports speculated that Twitter might introduce a paid subscription version to establish a new revenue stream and now, the company confirms it…
Social microblog Twitter continues to struggle with its earnings abilities. Although it experienced a huge spike in user numbers during the quarter, reaching 186 million monetizable DAUs or daily active users between April and June — which represents a 34 percent jump year-over-year — it simultaneously suffered an operating loss of $124 million during the same period, due to falling advertising revenue.
So, rumors began to swirl about a possible paid subscription model. And now, Twitter has confirmed it is indeed exploring the option.
Twitter Confirms Exploration of Paid Subscription Model
If it materialized, a paid version of the microblog would look something like this: no ads, an undo send option, special badges for paying profiles, advanced analytics, as well a the ability to post longer and high-resolution videos. But, that’s not all it might include, either.
Other considerations are job recruitment tools, canned responses for faster replies, custom stickers, custom hashtags, insight into other accounts, and perhaps “user roles,” which would allow large companies to grant access to their corporate accounts without the need to share passwords.
Of course, these features are just possibilities. But, more importantly, it’s how the public would receive the option that really matters.
After CEO Jack Dorsey confirmed Twitter is exploring a subscription model, the company is conducting user surveys on what type of features they’d like to see in such a service.
Undo send, special badges for profiles and advanced analytics are among the features being considered. pic.twitter.com/hL6T8sdI0s
— Andrew Roth+ (@RothsReviews) July 31, 2020